| | Introduction Many organizations are utilizing email marketing as part of their internet marketing strategy. There are numerous email marketing services provided that support all types of businesses such as: Emma, ConstantContact, Aweber, etc. In today?€™s environment, businesses are sending emails to promote products & services, cross-sell additional services, inform customers, and provide discount coupons. The question is: Are businesses leveraging email marketing to support multi-tactical internet marketing campaigns? In most cases, businesses are not leveraging email marketing to drive successful campaigns. Marketers continue to see email marketing as a single tactic that has a limited impact on the goals of their campaigns. The biggest example of this is the lack of integration between databases, website, and email marketing campaigns. A local business owner has a limited amount of hours in a day and a limited amount of resources. However, most of them do not streamline the lead acquisition process to work together. If the systems were integrated, a similar scenario can be applied to large corporations that employ or utilize 3 different employees to do the job of a single email marketing professional |
